Yesterday, Moms Demand Action for Gun Sense in America launched its first-ever corporate-focused advertising campaign, “Guess Which One.” The campaign makes use of powerful images comparing people outfitted with military-style assault rifles, which Kroger permits inside stores, and people doing things that Kroger prohibits, such as eating ice cream, skateboarding, or going topless. The ads make a powerful and startling statement.

[Image Credit: Moms Demand Action]
[Image Credit: Moms Demand Action]
The ads, aimed at convincing Kroger management to prohibit the open carry of firearms in and around its stores, will also be running as “homepage takeovers” in the online editions of USA Today and other online publications, as well as print newspapers around the US.

“These images bring into stark contrast Kroger policies that prohibit skateboards, food and a lack of appropriate attire in stores, but allow the open carry of loaded guns. This inconsistency is particularly shocking given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” said Shannon Watts, founder of Moms Demand Action. “In all states, but especially those where gun laws are lax, businesses have an obligation to protect their employees and patrons.”

More than 115,000 Americans have already signed the petition calling on Michael Ellis, President and Chief Operating Officer, and Mr. W. Rodney McMullen, Chief Executive Officer, of the Kroger Family of Stores to prohibit open carry in its supermarkets. Moms Demand Action launched the campaign in response to incidences of gun violence in and around stores, as well as open carry demonstrations organized by gun extremists who brought loaded semi-automatic assault weapons into stores (photos here).

The new ad campaign comes on the heels of Moms Demand Action boycotting Kroger-owned stores over Labor Day weekend, and pledging to support competitors who don’t allow open carry. (You can see the postings on Twitter and Facebook using the hashtag #GroceriesNotGuns. ) Moms Demand Action supporters have pledged to boycott Kroger-owned supermarkets every weekend until Kroger prohibits open carry at its stores.

“Kroger’s leadership has been resistant to prohibiting open carry because, as they’ve stated, we don’t want employees to have to ‘confront’ a customer openly carrying a firearm, but neither do moms when we’re carrying children,” Watts said, “If Kroger is concerned about the safety risks an armed individual poses for staff, management should put in place specific policies against open carry in and around its stores to protect both employees and customers.”


You can sign the petition to demand Kroger take action here.

  • Ratcraft

    Moms demand action? Don’t you mean Bloomberg? The Koch brothers protégé? Oh happy day.

    • How are you today, Mr. Ratcraft? Hope you don’t blow a vessel trolling all us goshdurn librals. Have a good weekend. 🙂

      • Ratcraft

        Not trolling. Why call it Moms demand action. It’s just Bloomberg’s cash. You got to play both sides or you can’t play. Why fix the leak in the sink and ignore the overflowing bathtub?

        • Because the women who are fighting to keep guns out of these places are real women, real moms, not Bloomberg. he doesn’t own them, and they protest by choice.

          • Ratcraft

            Hogwash. You know it. Why be a hypocrite? You detest Koch but love the Bloomberg.

    • Why is it that you think anyone who disagrees with you is utterly incapable of doing anything without Bloomberg to lead them by the nose? Is it psychological projection from the way you take your marching orders from talk radio morons? I think so.

      • Ratcraft

        Why is it so much is made about the Koch brothers? Do you not see the meaning behind the post? Partisan hack job. This whole “Im a paid troll and I get MY marching orders……. ” these moms are PAID by Bloomberg. How can you be so blind to your own hypocrisy.

      • Pedro

        Why does Dingy Reid constantly slander the Koch’s on the Senate floor knowing he has immunity? Where is the vast conspiracy again?

  • disqus_vqY6j2L6rm

    Only an idiot would bring a weapon to a grocery store, but the topless slob IMO looks to be the most dangerous one out of them all. Look kids this is what could happen to you if you blame everything on others. You could end up looking like a fat slob standing next to a skinny zza hooker with a weapon that probably has STD’s just ooozzzzzzing out her. Whew the thing some white folks will do for attention… What a bunch of dumb zza’s…..

    • Ratcraft

      This is why I will never give up my guns and while I am at it, will never go to or spend a dime in “their” neighborhoods. Go ahead and go without one, fine with me

    • Pedro

      Only an idiot believes the police can save themselves or their families and forgoes their natural, civil, and Constitutionally protected right.

  • Speedy

    Looks staged to me. Moms must be getting desperate.