Rock the Vote is back and ready to encourage a new generation of voters to turn out to the polls this November, and they’re framing the request with an all-star cast of players. “Turn Out for What,” a play on Lil Jon’s summertime anthem “Turn Down for What,” is a catchy little number that encourages voters to turn out and vote for the causes they care about.

The star-studded cast also hints at their personal passions. Lena Dunham, a.k.a. Lil Lena, is turning out for reproductive rights. Devendra Banhart wants to fight for climate action and to halt deforestation. Natasha Lyonne believes passionately in the need for prison reform. (Lil Jon himself says he is supporting the legalization of marijuana.)

Check out the new Rock the Vote video below..(and pass it on to any Millennials you know!):

  • Versinel

    I can’t be the only one to realize how useful this can be, can I? When you want to reach your audience you need to get into what they like and this is a good mix. Even if you are not fond of rap you can’t deny not hearing this song at least once already.

  • SelenaJ

    There is a need for more videos like this one this day-in-age. I think more younger people can relate to this type of media and the topics that are being brought to light are very important as well. This makes me want to turn out and vote for what I am passionate about.