Influenced by surf, skate and art cultures, Dude. be nice clothing works to inspire youths to put a little effort out every day for good. And that’s exactly what they did this week for April Ray, the owner of Daisy’s Costumes, a store owner who recently suffered fire and lost everything earlier this year. Ray had a reputation for helping who was students with costumes free of charge.

Antelope Valley residents rallied behind April and George Ray to help rebuild the 30-year business, but the students for whom she has always been there wanted to take it even further.

In stepped DUDE. be nice founder and CEO Brent Camalich, who helped orchestrate hundreds of Antelope Valley High school students. The crowd, complete with the school mascot, caught April by surprise when they arrived outside of her store holding flowers. They then gave her a dance and musical performance she’ll never forget.

“In the months since my store burned down, there hasn’t been a day gone by when something magical hasn’t happened,” Ray said as she beamed at the sea of students. “But nobody can top this.”

“We realized there are a lot of brands out there that don’t stand for anything and we wanted to be different,” said Camalich. “So, we created a brand that’s relevant enough for young people to wear and isn’t ‘anti’ something, but is ‘for’ being nice.”



  • Pedro

    “The corwd” Even the most basic spell checking/editing would catch these flubs. The “Writer, thinker, researcher, philosopher.” . . . can’t pass grammar 101.

    • Hypatia Livingston

      Pedro — If you are here to insult us, then you are not needed here anymore. Consider this your only warning hon.

    • cacodoxy

      That is true but sometimes the story is just so great that you want it listed ASAP. I have had similar issues like this on my own blog and will go back to fix them after I realize it. Sometimes even when you look at something for 20 minutes you won’t see the mistakes until after you publish. Maybe they will go back and fix them, here is to hoping!

    • Angelice

      Personally, I don’t see what the big deal is. We all make mistakes when it comes to grammar. That being said, this is a great story. I love to hear of people helping others!

  • Bendal

    Our young adults need all the inspiration and encouragement they can get, so I think this is a great idea. I fully support any company that wants to influence teens in a positive way.

    • SelenaJ25

      I agree, teens do need more thoughtful ways to express themselves and seeing what they did for someone that is so important to them makes me feel better about the future generation.

  • Jasmine35

    What a truly inspirational story. If all of us in the world today could just go out and do one nice thing for someone I think we could turn this world around. Everyone should take a piece of this story with them.