Edward Norton lends his voice to the soil in this new powerful film series by Conservation International, alongside a star-studded cast including Julia Roberts, Harrison Ford, Kevin Spacey, Edward Norton, Penélope Cruz, and Robert Redford.
Nature doesn’t need people, people need nature. That’s the message of the provocative, star-studded campaign Conservation International (CI) launching this week called Nature Is Speaking, which aims to raise awareness that people need nature in order to survive.
The campaign includes a series of short films voiced by some of the biggest names in Hollywood including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey. In the series, Nature reveals serious misgivings about the way humans are treating the Earth from the viewpoint of a cast of characters — from Mother Nature to The Ocean and The Rainforest.
“The future of nature is the future of us,” said Conservation International Chairman and CEO Peter Seligmann. “Take climate change — one important way nature is speaking to us right here, right now. And as nearly 400,000 New York City marchers recently amplified, how we respond will determine our future. Our message is simple: Nature doesn’t need people. People need nature.”
Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab Chairman, Lee Clow. “We thought the idea of giving nature a voice, nature having been around billions of years longer than humans, might make it clear to all of us that the planet will evolve with or without humans. It’s our choice,” said Clow.
The campaign also aims at the current dialogue around environmental issues. “The environmental movement has missed the mark when talking about nature because it tends to present nature as something that is separate from people,” said Dr. M. Sanjayan, Conservation International’s executive vice president and senior scientist. “By making it clear that people need nature to survive, we are turning the conversation around and making the movement relevant to entirely new audiences.”
HP has agreed give $1 to Conservation International, up to $1 million, for every use of #NatureIsSpeaking on Twitter, Facebook, Instagram, G+, Vine, LinkedIn, YouTube and Tumblr. Visit natureisspeaking.org for details.
Watch more films and learn how to take action at http://natureisspeaking.org