Marley family is creating a legacy brand of marijuana

How fitting is it that Bob Marley, legendary Jamaican reggae-rock legend, will soon be the face of what’s being called the “first global brand of marijuana?”

According to a report on ABC News, Marley’s family partnered with a Seattle-based private equity firm to create Marley Natural, “a premium cannabis brand rooted in the life and legacy” of Bob Marley. The line will include pot-infused creams, accessories (vaporizers, grinders, etc.) and strains of “heirloom Jamaican cannabis.” (His family says that this was Bob Marley’s favorite strain.) They say the brand itself will be a “modern product, cleanly packaged and marketed with the help of the same agency that branded New Balance and Starbucks Coffee.”

The cannabis will be sold as “loose packed” buds, oils or concentrate.

“This is what the end of prohibition looks like,” said Brendan Kennedy, the CEO of Privateer Holdings, which owns Marley Natural and plans to run it out of a flat on Manhattan’s Lower East Side. “Bob Marley started to push for legalization more than 50 years ago. We’re going to help him finish it.”

Bob Marley’s legacy lives on — but was there ever any doubt it would?

Let’s hear him speak: