A company named BioPop announced their release of what they are calling “the world’s first bioluminescent pet”, available on October 8.

On a quest to produce a sustainable, biological light, researchers Andy Bass and Dean Sauer discovered that taking care of dinoflagellates was kind of like taking care of a pet. With a small amount of nurturing, the “dinos”, as they took to calling them, would create a magnificent light show. The light show was also reliant on nurturing; the luminosity depended on how well they cared for them. When brainstorming for a product nickname, chose the nickname they gave the dinoflagellates, the Dino Pet was born.

Filled with photosynthetic dinoflagellates, the Dino Pet soaks up energy from the sun during the day, similar to the way a houseplant does. At night, the Dino Pet uses that energy to entertain by producing a beautiful blue light.

“We’ve created an interactive toy that instills a sense of wonder in people of all ages. The Dino Pet produces an alluring blue light by using sunlight, water and nutrients, instead of batteries and electricity. By getting kids to un-plug from the latest technology and connect with nature, we are inspiring young minds to ask questions and see that magic is found in understanding the world around us.” says Andy Bass, CEO and co-founder of BioPop.

The Dino Pet allows you to hold one of nature’s most magical occurrences in the palm of your hand.

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